Page background blue

What is a Mission Statement?

Some definitions to help guide us

  • Answers the question, "What is our reason for existing?"
  • Defines the institution's reason for being, including what we do, whom we serve, and why.
  • The terms "purpose" and "mission" are often used synonymously.
  • A statement of mission defines an institution's highest purposes for existing. Effective statements of mission are direct, clear, and use as few words as possible. A statement of mission, in its most evolved and useful form, always contains a few memorable ideas that can be quickly recalled without having to remember the statement, verbatim.