Management and Marketing Department

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Student & Faculty Support Office: SBS D321

Phone: (310) 243-3551

Advising Office: SBS A319

Phone: (310) 243-3561
Fax: (310) 516-3664

 

Management & Human Resources

The Management Track intends to prepare students for general management positions in either public or private organizations. Course work focuses on key business needs such managing personnel, behavioral motivations, international strategies, and conflict resolution. Students are encouraged to do internships where they can apply their management skills. The Human Resources Track intends to prepare students for careers as managers in Human Resources, Training, Labor Relations and other specialties. Every semester, HR students participate in a mock interview service learning activity in coordination with The Southern California Regional Occupational Center (SoCal ROC). Graduates in Management will find themselves qualified for an extensive array of entry-level management positions in aerospace, entertainment, manufacturing, small business and retailing.

 

Marketing

The marketing program at CSUDH is located in one of the top three markets in the US. Therefore, access is excellent for positions with advertising agencies, entertainment industries, technological services, hospitality firms, sales organizations, and many other businesses. Specific career opportunities exist in marketing research, retailing, sales management, product development, brand management, public relations, advertising agency account management, advertising copywriting for print and electronic media, promotions management, media buying, interactive media, direct marketing, and sports marketing, among others. The marketing program at CSUDH provides a strong support structure to facilitate your education and training, with core courses that provide a solid foundation and plenty of opportunities for internships, job experiences with local businesses, and strong student involvement in marketing organizations. Students may choose to follow the Advertising Track or the Marketing Management Emphasis.

 

Sports, Entertainment & Hospitality Management

Opportunities in the sports, entertainment, and the hospitality industries are widespread within the sales, marketing, management, operations, and travel and tourism departments of firms, organizations and city governments involved in these industries. Graduates could work for sports teams, sport facilities, city governments, casinos, cruise ships, theme parks, or in the following industries: travel and tourism; leisure; gaming; and entertainment (e.g., television, radio, movies, recording).

 

Entrepreneurship

This concentration prepares students to work for a small business, start their own business, purchase existing companies, or manage small-to-medium enterprises. CSUDH students have the opportunity to utilize the Entrepreneurial Institute and campus Incubator to further their entrepreneurial goals.

 

College students